Note to online vendors:I don't want to have to create an account to give you business.Got it? By all means offer me the option of doing so, if that makes you happy, but if I'm buying 10 quid of lightbulbs from your site, or a one-off rail ticket, I really don't want to create a username and password, opt out of your effing mailing list, etc., etc. Imagine if you had to "create an account" with
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